Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market by Maura Keller 0000-00-00 00:00:00

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by Maura Keller
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Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market by Maura Keller
Author
Maura Keller
Publisher
Rockport Publishers
Date of release
Pages
192
ISBN
9781592536023
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
36
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Book review

During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators.

This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.

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